You have people who are on a budget and used TextNow because they were so broke at the time that they couldn’t actually afford a traditional cell phone provider and were able to use TextNow to actually get a job. “We also have this demographic of underserved people, who actually can’t afford to pay for a traditional cell phone provider. We’ve seen that people really want to have a separation between work and personal communication. "A lot of customers who are using TextNow might already have a traditional provider but use TextNow as that second phone number - whether it’s for work, looking for work, dating or selling items online. “We have an interesting demographic, in terms of the mix of people," says Grishaver. To help mold TextNow’s digital product into an accessible communication and messaging app, the company regularly tracks its user base and users’ income restrictions. When people use our app, we have very high engagement, and I think that’s really helped us build this advertising ecosystem.”Īlthough TextNow was founded in Waterloo, Canada, the company offers services across North America, and has opened a second office in San Francisco. Versus scrolling a feed of people who may or may not even be related to you. I think TextNow is in a great position because what better kind of engagement can you have than when you’re actually talking to someone who is really important to you. "When a platform sees high user engagement, you tend to have a better advertising ecosystem. When I think about mobile advertising, a lot of what drives advertising rates is user engagement. This is due to the traction that we already have and the personalized engagement with our customers on the app.
#Textnow phone free
“In order to keep the app free and accessible to everyone, we have a really strong advertising business, and we’ve been getting better and better at building revenue per user. We have over 15m monthly users that use TextNow, and that number keeps growing.
#Textnow phone for free
TextNow is a platform that is available in iOS, Android, and actually desktop, so that people can, as I said with our mission, connect for free with a real, legitimate phone number. "Actually, I checked the App Store this morning and we’re number 10 in the Social Networking category. “TextNow has one of the most popular apps in the App Store," says Grishaver. TextNow’s most expensive (and unlimited) plan runs at $39.99 a month, but saves customers an estimated $420 a year, compared to AT&T/Verizon unlimited plans. To avoid the ads, users can choose one of five monthly subscriptions that are ad-free and, depending on the price, can be used without wi-fi, on an LTE network. The most basic version of the service is free, but must be used while connected to wi-fi, and does feature ads. To date, TextNow has garnered over 200m downloads, and is one of the most popular social networking apps for iOS devices. Our plans are to continue to build on that connectivity, with more features and more coverage, more ways for people to connect, as free or as low cost as possible.” “That’s what really lowers the barrier to communication for our customers. “With TextNow, because you get your own phone number that you can actually use for real calls and messaging, I can call you from my TextNow app straight to whichever phone service you use,” says Grishaver. “With other similar services out there, you might have access to free texting or free ID calling, but the person you’re communicating with has to have the exact same app downloaded on their phone already. “One of the key things that we have achieved, that we want to continue to build on is with the TextNow app, you can reach out and communicate to other people, whether they have the app or not,” comments Grishaver. For the past 11 years, TextNow’s digital product has been continuously molded for inclusivity, so that anyone with an eligible phone or desktop can take advantage of free texting, free calling and a personal phone number through the app and website. In 2009, TextNow, a new type of calling and messaging platform, was created with the goal of giving more people the ability to communicate with friends and family for a fraction of traditional phone plan prices. Alyssa Clementi sits down with TextNow’s VP of Products Mike Grishaver (pictured below) to discuss the motivation behind the company's free and paid communication services, and how it's keeping up with its growing customer base.
0 kommentar(er)
